In offline marketing it was always the case that 50% of your advertising budget was wasted but it was impossible to say which 50%. With the help of tools such as Google analytics your online marketing budget will not suffer the same fate.
Leadbank adds Google analytics to all client sites. Google analytics provides a constant flow of easy to understand traffic reports. In both graphical and textural format the system provides information on where your web site visitors are coming from, what they are doing on your site, whether they are doing what they are supposed to be doing and, of course, where they are leaving from.
With this information we can track the performance of each media channel, each search engine and each key phrase so we can be sure to be working on those key phrases that have the highest conversion rates.
For more on how we can help your site achieve rank on the major search engines, call us today.
Search engine traffic is vanity unless it can be converted into potential customers. The first part of that process is data capture. Feedback forms, enquiry forms, and competitions all help....