Viral Marketing
Viral marketing is the act of leveraging your customers and prospects to do your marketing for you. To do this you must provide them with something that is so interesting, funny or downright shocking that they have to send it on to their friends and colleagues.
Most viral campaigns use images, video or audio in order to grab the audiences attention. Here's one that caught our eye:Other campaigns use competitions or give aways. Whether its the chance to win something big providing the recipient invite their friends to play or something for free that they can have immediately, the prize has to be of Intrinsic value to the recipient.
Hotmail was the fastest growing and most successful browser based email client in in the world through effective viral marketing, so effective that Microsoft bought it for millions before the owners had made a single penny.
To find out more about viral marketing and how your business can benefit from it, speak to one of our advisors.
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