Social Networking
Social networks such as Facebook are the fastest growing internet sites in the world. Facebook now has over 50 million users, 40% of which visit the site at least once a day.
Facebook and other social networking sites now allow business to advertise on their users profile pages. This offers business the opportunity to target their advertising based on the profile of their current customer base. As well as geographically targeting Facebook also allows you to target by age, sex, standard of education, religious beliefs, and even favourite authors and movies.
Unlike Google people don't go on Facebook to find a local plumber so advertising on Facebook should not replace your Google Adwords campaigns. However, for the purposes of brand awareness or for use in campaigns that promotes a new product that appeals to a specific audience, however wide their demographic may be, Facebook offers something that no one has been able to offer before.
For more information on Social Networking contact one of our advisors
Search Engine Marketing
Search engine traffic is vanity unless it can be converted into potential customers. The first part of that process is data capture. Feedback forms, enquiry forms, and competitions all help....
Traffic ConversionHaving spent a considerable amount of time and expense optimising your site for the search engines and generating quality traffic through diligent keyword research, the next step is converting your traffic into sales.
