Services
As a true search engine marketing company, we're very conscious that many organisations fail to grasp the distinction between search engine optimisation (SEO) and search engine marketing (SEM). It's important to understand the difference because SEO is merely a step towards making a sale; without a solid SEM strategy to back it up, it will fail to deliver results.
In the early days of internet marketing, everyone's attention seemed to be upon search engine optimisation; rankings were all and little consideration was given to the more fundamental questions of attracting custom, capturing visitor data and making sales. Too often overlooked, even today, these vital functions are the business of search engine marketing.
Any professional search engine marketing company worth the name will now offer far more than SEO and at Leadbank, we go further than anyone. We have developed a broad array of SEM tools, software and techniques that attract traffic, build your customer database and facilitate ongoing marketing activities. In daily use by some of the country's most successful organisations, the Leadbank search engine marketing package includes:
- Traffic generation
- Lead generation - customer incentives, online PR etc.
- Lead management - data capture; lead collation, filtering and tracking
- Lead marketing - e-shot campaigns, vouchers, forums, blogs, games etc.
- Affiliate marketing - pay per click, online advertising, site linking etc.
While this undoubtedly adds up to a comprehensive online marketing capability, such a list is perhaps misleading. Our search engine marketing service is as much about giving you the right advice as it is about SEM tools and technology. Are you conveying the right messages? Can your visitors get to what they want and back in three clicks? Where should your data capture points be positioned for maximum effect? As a specialist a search engine marketing company, we'll help you answer these questions and devise a strategy that is coherent, compelling and commercial.
We do this because search engine marketing should pervade every aspect of your online presence. SEM is about the visitor experience: making your site clear and comfortable for potential clients; conveying the right message; engineering your website to be a place where customers are happy to spend both time and money.
We have said it before but it bears repeating: Leadbank is a search engine marketing company like no other. Quite simply, we do more to ensure that your site realises its full potential. Our SEM services keep you in control at all times and pay their way many times over.
Search Engine Marketing
