SEO Analysis
Why can't the search engines figure out my site without SEO help?
Search engine analysis offers an insight into how well your website is optimised for a specific key phrase. Information is gathered by comparing a page on your site with the top ten pages on the search engines for the key phrase you would like the page to be ranked for.
When analysing a single page for a specific key phrase their are two measures to be taken into consideration:
Relevance - the degree to which the content of the documents returned in a search matched the user's query intention and terms. The relevance of a document increases if the terms or phrase queried by the user occurs multiple times and shows up in the title of the work or in important headlines or sub headers.
Popularity - the relative importance, measured via citation (the act of one work referencing another, as often occurs in academic and business documents) of a given document that matches the user's query. The popularity of a given document increases with every other document that references it.
Search Engine Marketing
Search engine traffic is vanity unless it can be converted into potential customers. The first part of that process is data capture. Feedback forms, enquiry forms, and competitions all help....
Traffic ConversionHaving spent a considerable amount of time and expense optimising your site for the search engines and generating quality traffic through diligent keyword research, the next step is converting your traffic into sales...more
