The saying goes "You can't manage what you don't measure". Whether you are carry out a simple pay per click campaign or a multi-channel advertising campaign using a combination of sponsored listings, seo, email marketing, banner advertising and online PR is it vital that you measure the success of each facet of your marketing strategy.
Leadbank benchmarks the progress of its search engine optimisation by first analysing whether your site has any current visibility on the major search engines and if so under which key phrases. We then agree in advance of any work starting which key phrases are important and then track the progress of our work on a week by week basis. Leadbank clients then have access to live reports so that they can monitor the work that we are doing and the impact that work is having on their listings on the major search engines.
Leadbank also adds Google analytics to all client sites. Google analytics provides a constant flow of easy to understand traffic reports. In both graphical and textural format the system provides information on where your web site visitors are coming from, what they are doing on your site, whether they are doing what they are supposed to be doing and, of course, where they are leaving from.
For more on how we can help your site achieve rank on the major search engines, call us today.
Search engine traffic is vanity unless it can be converted into potential customers. The first part of that process is data capture. Feedback forms, enquiry forms, and competitions all help....