Public Relations

In the last century press release were only really considered if you had something very important to say, such as a major acquisition or the release of a new product or service. However, with the creation of online press release distribution sites, news aggregators, blogging, social networking and bookmarking that all changed.

Now, anyone can distribute a press release any time they like and someone somewhere will find it interesting enough to put it on their website. The reason for this change is the explosion in user generated content. In the early days of the web consumers we drip fed corporate content by large organisations and the media, and this content was heavily edited and censured. Now websites like, YouTube, Facebook, MySpace, Wikipedia, and Flicker, together with blogs and social bookmarking allow anyone to add content to the web almost completely uncensored.

Press release distribution networks such as PR Web and PR Leap now allow small business to use PR in a way that they have never been able to before. By using the power of the net to distribute content globally and at speed to thousands of journalists, bloggers, news aggregators and major national and local newspaper they can get your news noticed, driving traffic to your website and customers to your door.

To find out how you can benefit from online PR why not speak to one of our team.