Link Building

Link Building is vital because no matter how well you optimise your website there are certain key phrases that are almost impossible to get search engine to rank you for. The reason for this is that most search engines now rank pages based on two criteria rather than one.

In the early days of search if your page title included the key phrase "Hotel Liverpool" and you mentioned it a few times in the text then you appeared on the first page of most of the major search engines. However, as the web became more popular and more businesses bought domain names and built websites so it became more difficult for the search engines to rank pages in any kind of useful order.

So, Google came up with the page rank system, a system which gave each page on the web a points score, and the higher your points score the better your chance of getting ranked. To get a good points score for a specific page you have to get other pages to link to it because a percentage of that pages points score would then be passed on to your page. Think of it as a vote, the more links your page has from other web pages the more votes it has. Now consider that the search engines place a higher value on votes from websites which are based around the same subject as the page they are linking to. So, a photographer will get a good listing for the key phrase "wedding photographer" if his site has many links from pages about florist, photographer, and dress hire.

Leadbank delivers a comprehensive link building service as part of its overall search engine optimisation strategy. And over a period of months and sometimes years delivers a constant flow of high quality in bound links that boost your sites importance and ultimately increase your listings.