Marketing is assessed by results so whether you are looking for sales, leads, or enquiries then your sites ability to get visitors to complete forms is of the utmost importance.
Unless you are one of the strange people who like filling in forms you will know that when confronted with one you are only likely to complete it under one of three conditions:
1. You have to - insurance, car tax, inland revenue, etc.
2. It looks short and simple - less than five questions.
3. You are incentivised to do so - entry into a competition.
At Leadbank we have created a data capture system that incorporates two of these criteria.
By separating the data capture pages into two separate stages, using drop down multiple choice answers and adding free vouchers that are downloaded on completion we have increased conversion rates by as much as 30%.
For more information on how we can increase the number of leads your site generates from the visitors you receive contact one of our sales team.
Search engine traffic is vanity unless it can be converted into potential customers. The first part of that process is data capture. Feedback forms, enquiry forms, and competitions all help....